--- title: Data Protection description: The Pet Loft data protection and GDPR information. lastUpdated: March 2025 --- ## Data controller The Pet Loft is the data controller for the personal data we process in connection with our website and orders. ## Legal basis for processing We process your data where necessary to perform our contract with you (e.g. fulfilling orders), where required by law, and where we have a legitimate interest (e.g. improving our services), in line with applicable data protection law. ## Retention We retain your data only for as long as necessary to fulfil the purposes set out in our Privacy Policy and to comply with legal obligations. ## International transfers If we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place as required by law. ## Complaints You have the right to lodge a complaint with a supervisory authority if you believe our processing of your data infringes applicable law.